Why Founders Come to Us
If you're struggling with traction, scaling, or investor readiness - you're not alone. Most founders face the same underlying GTM challenges when building in or relocating to the UAE. The difference is who solves them early.
60%
of global startups expanding into the UAE underestimate GTM localisation needs - slowing growth by 12–18 months.
30-50%
of pipeline wasted. That’s the hidden tax founders pay when their ICP is unclear.
9–12 mo.
That’s how long fundraising in MENA can drag on if you don’t plan your raise - not because capital is slow, but because investors expect a 6–12 month trust-building period before they commit.
56%
of MENA pre-seed startups never progress to next stage.
What Changes When You Fix Your GTM
When founders get clarity in their market, message, and motion, everything downstream accelerates - traction, revenue, and investor confidence.
1. Clarity That Drives Decisions
You know exactly who you serve, why they buy, and how you win - without second-guessing or noise.
2. Traction You Can Show - and Scale
Your GTM becomes structured and repeatable, no longer dependent on founder hustle. Pipeline grows. Deals close. Momentum compounds.
3. Confidence in Your Fundraising Story
Your metrics, narrative, and traction signals align with what investors expect. You become a serious, fundable company.
4. A UAE-Based Strategy That Opens MENA Markets
You scale faster when your GTM aligns with how buyers in the UAE operate - and you gain an advantage when expanding across the wider MENA region.
Why the UAE Matters for Startups
The UAE gives founders something rare: fast execution, access to capital, and direct pathways into enterprise buyers. From here, traction builds faster - and scaling into MENA becomes far more predictable.
What we do
We help founders fix the GTM and scaling bottlenecks that slow traction, stall revenue, and block fundraising.
GTM Strategy & Positioning
Build clarity in your market, message, and motion.
We sharpen your ICP, positioning, and commercial narrative so your startup stops guessing and starts executing with precision.
Commercial Execution & Revenue System
Turn founder-led sales into a repeatable engine.
We design and operationalise your commercial motion - pipeline, process, and performance - so growth no longer depends on hustle.
Investor Readiness & Traction Narrative
Build the traction story investors want to see.
We help founders articulate metrics, milestones, and their fundraising narrative with clarity - aligned with what UAE/MENA and global investors expect.
Scaling From the UAE (Expansion Advisory)
A scaling strategy tailored to the UAE - with a MENA edge.
We help founders navigate hiring, setup, operations, and early scaling in the UAE while adapting GTM to local buyer behaviour.
How we Help Founders Scale Faster
1. Diagnose
Identify what’s slowing you down.
We map your GTM, traction, and fundraising gaps across ICP, positioning, commercial motion, and UAE-specific friction points.
You leave this step with clarity on what to prioritise first.
2. Design
Build the plan that unlocks traction.
We create your GTM strategy, ICP, messaging, commercial process, and investor narrative - built for how UAE and MENA buyers actually make decisions.
This becomes your operating roadmap.
3. Execute
Support implementation with founder-first urgency.
We help you operationalise your GTM, strengthen your traction signals, and prepare for conversations with customers and investors.
A clear, founder-first process designed to diagnose your bottlenecks, build your GTM strategy, and support execution - tailored to scaling in or into the UAE.
About
Epic Founders is a strategic advisory firm that helps Seed–Series A founders scale in or into the UAE. We bring clarity to your GTM, traction, and fundraising strategy so you can grow with confidence and meet investor expectations.
We work with founders who want structured guidance, strong commercial fundamentals, and a scaling plan built for the realities of the UAE and wider MENA market.
Meet Our Founder
John Alberto is a commercial strategist who helps founders scale in or into the UAE. With experience across global consultancies and venture-backed startups, he focuses on one thing: turning early traction into a repeatable growth engine.
He created Epic Founders to give startups the clarity, GTM discipline, and investor confidence they need to scale faster.
Our passion is to build great companies with great people, and we try to talk to as many entrepreneurs as possible. Therefore, our process is very streamlined and transparent.
01
Contact
Send us information about the challenge you are experiencing as a founder. We expect to see a clearly articulated problem related to GTM, scaling, or fundraising. Our process starts with understanding your unique problem.
02
Evaluation
We select to work with the founder teams we believe we can truly make an impact. We want to make a tangible difference to your business, either in revenue or capital.
03
Connect
If it’s a fit, we will engage deeply to understand your business model and vision, and will be offering strategic advice or hands-on support to realise your vision in accordance with your preferred engagement model.
Frequently asked questions
Let's Ignite Your Growth Journey
We’re ready when you are.